I've been in the hair and beauty field for many years and saw a need in the marketplace for a multitasking product which would protect your scalp from the sun, and would help to save lives. I lost my Mother to melanoma of the scalp and skin cancer can often be prevented by using sun protection. And my clients wanted a dry shampoo which didn't clump or flake. And knowing how often your roots seem to just 'pop', I decided to combine a roots concealer into the product. This had never been done before so it was a real challenge, but our all natural products - HAIR SHADZ and SUN SHADZ are cutting edge in the skincare industry! We have the Seal of Approval from the International Melanoma Foundation, and are endorsed by PETA. You can look pretty and still protect your skin. Kids and sports enthusiasts love the translucent SUN SHADZ! And if you have thinning hair, HAIR SHADZ is awesome at creating the illusion of fuller thicker hair. I love beauty and fashion!